Aussie Farmers Direct falls into administration, to close immediately

 In Australia, Coles, Woolworths

Online fresh food delivery company Aussie Farmers Direct has gone into administration and will close immediately after being crushed by the competitive might of Coles and Woolworths.
The collapse leaves more than 100 franchisees and 260 employees out of work, and about 100,000 customers potentially with unfulfilled orders.
Aussie Farmers Direct was a trailblazer in grocery delivery when it started shipping fresh vegetables, meat, bread and dairy to customers’ doors in 2005.
But the decision to go head-to-head with Coles and Woolworths by expanding into a full grocery offering of predominantly Australian-made pantry items and household goods in 2016 is understood to have put unsustainable pressure on its finances.
The company appointed KordaMentha as administrator on Monday morning. Sydney Morning Herald – Read more…

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