What Are Aussie Baby Boomers Drinking?

 In Australia, Liquor, NewZealand
When it comes to alcoholic beverages, Baby Boomers (Australians aged 55+) are a segment not to be ignored. Compared with the overall Australian 18+ population, this important demographic segment certainly enjoy a drink, with more than two-thirds saying they have consumed an alcoholic beverage in the past month, compared to just over half of Millennials (aged 18-34) and 64{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of Gen X (aged 35-54).
In general, Baby Boomers also have more disposable income compared to five years ago – they have higher personal and household incomes, and are spending more on entertainment and recreational activities.
Baby boomers’ favourite tipple is a glass of wine, and beer a close second favourite. They are also more likely to have had scotch or whiskey in the past month. Nielsen – Read more…

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