Fresh Products Lend to Convenience Stores’ High Brand Equity Rankings

With extended hours of operation and convenient locations, convenience stores (c-stores) have long been a quick and easy stop for shoppers to grab snacks, hot and cold drinks and tobacco products. However, as the retail landscape evolves and consumers have more choices in terms of where they shop, c-store retailers are innovating new ways to engage consumers and keep them coming back to their stores.
Compared with other retail channels, U.S. c-stores have boasted relative strength and sales growth in recent years. In fact, annual dollar sales for c-stores increased 1.4{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} in the 52 weeks ending April 1, 2017 while dollars sales dropped 1.0{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} in supermarkets, 0.1{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} in drug stores and 1.3{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} in warehouse club stores over the same period. Non-traditional c-store categories, like lunch combinations and refrigerated sandwiches, are the leading fresh categories driving growth for this channel, as c-stores adapt their strategy to fit consumer demands for healthier items. Nielsen – Read more…