As U.S. Retail Shifts Continue, E-commerce Thrives

 In International
Growth was tough to come by for the fast-moving consumer goods (FMCG) sector at the start of 2017, but topline dollar growth did increase in the second quarter. Overall, dollar sales for the year are up 1.4{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}, with online growth driving the majority of the uptick (0.1{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} growth in brick-and-mortar channels, compared to 21.1{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} growth online). Despite the meager in-store growth, the future looks promising, as Americans are feeling very positive about their general situations: Consumer confidence remains strong at an index of 118, well above the global average of 104.
Strong consumer sentiment is good news for manufacturers and retailers, as optimism is typically complemented by a willingness to spend. And the growth of e-commerce shows that consumers are spending their fair share—even if it is outside of brick-and-mortar retail stores. Nielsen – Read more…

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