Can Uber help Coles fix its Amazon problem?

Faced with the arrival of one American tech giant, Coles is looking for help from another. 
Australia’s second largest supermarket has quietly started a home delivery trial with the hi-tech taxi service Uber, as it and other retailers try to beef up their online offerings before ecommerce juggernaut Amazon opens its first local distribution centre sometime next year. 
Uber is best know for its "ride-sharing" app which operates as an alternative to taxis, and more recently has launched its UberEATS service in Australia, which lets restaurants tap into a fleet of drivers for home deliveries. Sydney Morning Herald – Read more…