7 Costly Trade Promotion Mistakes and How to Avoid Them

According to Nielsen research there are typically 7 mistakes made with trade promotions.

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Even though trade promotion management has been around for more than 50 years, thousands of studies conducted on price and promotion show the following 7 mistakes commonly being made:

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• Not finding your best "everyday price" before starting your promotion

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• Assuming national strategies work at the local level

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• Setting prices at the brand level

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• Not knowing your price thresholds

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• Ignoring the competition

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• Treating all promotions alike

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• Not having the right tools

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By addressing these you can avoid the most common mistakes.

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