Wesfarmers’ secret Amazon response team

 In Australia, Bunnings, Coles, NewZealand, Target
A few years ago, and well before the headlines heralding Amazon’s imminent arrival to Australian shores hit, executives from Australia’s biggest owner of retail businesses, Wesfarmers, assembled the Amazon response team – which comprised of strategists from all of the West Australian conglomerate’s big retail brands, Coles, Bunnings, Kmart, Officeworks and Target.
The purpose; to be battle-ready for the onslaught of the mother of all retail disrupters.
Wesfarmers amped up its strategic battle plans a year ago – bringing in a team from head office to weigh in further – to "test each division to ensure they have a robust [defence] strategy".
The chief executive-elect of Wesfarmers, Rob Scott, says 90 per cent of its strategic weaponry is not for public consumption because it is competitively sensitive. Sydney Morning Herald – Read more…

Recent Posts

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.