New data highlights Amazon Australia

Highlights of new research:

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• 75{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of Australians interested in Amazon Australia

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• 56{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} likely to buy from Australian site

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• 45{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} would subscribe to Amazon Prime for special deals, discounts and faster delivery

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• Most likely affected categories are:

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• Electronic goods (67{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea})

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• Books (61{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea})

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• Clothing (59{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea})

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• Shoes (42{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea})

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• Low levels of interest in Amazon Fresh, with only 9{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} interest in buying fruit & veg and 7{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} for meat

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Sydney Morning Herald – Read more…