Shoppers furious over new Coles nappies: Why product improvements should be invisible

 In Australia, Coles, NewZealand
Angry customers are accusing Coles of doing an “Arnott’s”, with changes to its home brand nappies range prompting outrage similar to that faced by the biscuit maker when it changed the iconic Shapes recipe.
This week shoppers asked the supermarket giant to explain exactly why it tried to “improve” the already popular Coles Comfy Bot nappies, amid reports that the new product is less absorbent, causes rashes on their infants and are resulting in leakages that users say never happened when their children wore the original product. MSN – Read more…

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