How Canadian Retailers Can Address the Shrinking Consumer Basket

Retailers and manufacturers in Canada were likely hoping that the third-quarter rise in consumer confidence would spark a boost in sales from happier and more content consumers. Despite the uptick in confidence, however, consumer baskets have started to shrink in Canada, as more than one-fifth (22{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) of consumers expressed concern about increasing food prices. And as a result of rising prices on consumer packaged goods (CPG) throughout the year, many Canadians are being slightly more strategic with their food spending. Nielsen – Read more…