Supermarkets had best Christmas for four years

 In International
Britons left their Christmas grocery shopping particularly late this year which meant supermarket sales in the week up to Christmas were “surprisingly strong” and resulted in the best Christmas trading period for four years.
Nielsen retail performance data released today shows takings at the tills for the four-week period ending 31st December rose +3.3{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}¹ versus the same period a year ago. This was the highest growth since 2012 (+3.7{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) and a big improvement on last Christmas when year-on-year growth was flat (0{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}).
Shoppers delayed grocery purchasing to such a degree that it caused a huge surge in sales in the week ending Christmas Eve, with sales rising +22{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} compared to the same week last year, helping to make it one of the biggest ever ‘end of year’ for supermarkets. Spend in that final two weeks alone was £5.9 billion.
Shoppers left it particularly late this year, not only because there was an extra day to do the big Christmas shop but the mild weather meant there was no need to visit the shops to stock up in advance, which benefited larger stores in particular. Nielsen – Read more…

Recent Posts

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.