Aldi Blind Taste Test Compares its Branded Products With the Competition

 In Aldi, Australia, Coles, NewZealand, Woolworths
Aldi: the home of cheap alcohol, the infamous "middle aisle," and one of the biggest threats to Australia’s supermarket duopoly to date.
Key to the German discount giant’s success has been their everyday offerings of popular grocery products, supplied by brands exclusive to Aldi.
From dairy products to cereals, chocolates to soft drinks, even toothpaste and hygiene items, Aldi stocks its own version, often in packaging strikingly similar to that of an original market leading product.
But side by side, how do these products compare?
Fairfax Media recently joined a blind testing and rated a selection of Aldi’s starters, beverages, easy meals and desserts, mirroring the standard weekly product testing process. Sydney Morning Herald – Read more…

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