Different Strokes for Different Folks: Diverging Grocery Growth Drivers Across Retailers

Not all New Zealand shoppers are the same, and neither is their purchasing at supermarket banners – an important distinction for suppliers when supporting retailer category strategies. Finding out where growth is being driven (or declining) from can vary considerably by retailer and understanding the differences can help improve your category’s performance.
Taking the craft beer boom as an example, we see how market dynamics differ by retailer by pairing retail level data with market context.
It’s no secret that Kiwis have a penchant for a pint, with 2 million New Zealanders drinking beer. The Craft beer category continues to post double digit growth worth $16.7M (+22{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}), but what’s driving this growth Nielsen – Read more…