Eliminating the Unnatural: Consumers Demand Simple Food Free From Artificial Ingredients

As consumers take the fight against obesity and chronic disease into their own hands, many are eliminating ingredients that concern them from their daily diet. Findings from Nielsen’s Global Health and Ingredient Sentiment Survey shows that across the Pacific, consumers are adopting a back-to-basics mindset where a focus on simple ingredients and fewer artificial or processed foods is a priority.
For both Aussie and Kiwi consumers, animal foods that contain antibiotics or hormones are the most bothersome, with six in 10 saying they actively avoid these products. More than half avoid food that contain MSG; artificial preservatives, flavours, colours and sweeteners; and also food in packaging that contains BPA (Bisphenol A – a chemical found in hard plastics). Foods that are high in sugar and sodium and those that are genetically Modified (GM) also feature in the top 10 ingredients that consumers avoid. Nielsen – Read more…