Brands Building Momentum with Canadians

 In International
Together, Millennials and Baby Boomers represent 55{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of Canada’s population (27{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} and 28{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}, respectively) and a wealth of spending power. While these two groups are similar in size, with such an extended age gap, it’s no surprise that they shop differently and have varying tastes and preferences. However, these preferences may not be as different as one might think.
In a recently conducted EquiTrend study, released by Nielsen, consumers’ view of whether brands are “on the way up,” “holding steady” or “on the way down’ was examined. Brand momentum is an important measure, as it is a good indicator of future equity growth. Many products and brands on this year’s list that spanned both generations, including Tim Hortons Coffee, McCafe Coffee, Almond Breeze Milk and Lindt chocolates. Nielsen – Read more…

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