Brand Equity: Top Brands Consumers Associate with Positive Health and Wellness Impact
The U.S. is growing, aging and diversifying, which has a direct impact on consumer preferences. Ethnicity and culture are also shaping behaviors and trends. Notably, 56.6 million of the country’s 318 million people are Hispanic, and the U.S. Census expects that number to double by 2050.
The impact of multicultural consumers can be seen across the entire store, driving dollar growth in almost all segments of the perimeter and center of store. According to a recent Harris Poll, 49{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of American adults say they would shop more at a retailer that offers a wider selection of multicultural products. With that in mind, it’s critical for manufacturers and retailers to think storewide to capitalize on the growing multicultural opportunity. Nielsen – Read more…
The impact of multicultural consumers can be seen across the entire store, driving dollar growth in almost all segments of the perimeter and center of store. According to a recent Harris Poll, 49{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of American adults say they would shop more at a retailer that offers a wider selection of multicultural products. With that in mind, it’s critical for manufacturers and retailers to think storewide to capitalize on the growing multicultural opportunity. Nielsen – Read more…
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