David Jones to Reinvent Ready to Eat Food in Australia

 In Australia, NewZealand
You only have to look at the best-by dates on the range of ready-to-eat meals on sale in Australia to get a sense of the quality of this slice of the food market, according to David Jones chief John Dixon.
The former boss of Marks and Spencer’s £5 billion ($9.7 billion) food business said there was an appetite for high quality, ready-to-eat food in Australia and the existing supermarket chains, including our grocery duopoly, was not servicing it.
David Jones will sink about $100 million into building an Australian food business over the next three years, a big investment, which the department store chain has warned will see the food operation post losses out until 2019.
But it’s an investment in delivering a world-class food product, according to Mr Dixon including fine dining, food halls and restaurant-quality take-home meals in partnership with celebrity chef Neil Perry. Sydney Morning Herald – Read more…

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