Stop In or Stock Up? How New Zealanders are Getting Their Groceries
The grocery industry is an ever-changing landscape within New Zealand, as consumer shopper behaviours continue to shift to reflect the demand for convenience and practicality.
Almost half of consumers (48{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) attribute the reason for their grocery shopping trips to replenishing stocks. Other top up shopping missions are to buy ingredients for dinner tonight (4{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}), shopping for a specific promotion (2{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}), picking up items for a special event (2{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) or undertaking an emergency shop (1{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}). Two-in-five consumers (43{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) are visiting retailers for a big, stocking up shop. Nielsen – Read more…
Almost half of consumers (48{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) attribute the reason for their grocery shopping trips to replenishing stocks. Other top up shopping missions are to buy ingredients for dinner tonight (4{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}), shopping for a specific promotion (2{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}), picking up items for a special event (2{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) or undertaking an emergency shop (1{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}). Two-in-five consumers (43{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) are visiting retailers for a big, stocking up shop. Nielsen – Read more…
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