The ‘New’ Myer Is Rocking the Suburbs

 In Australia, Myer, NewZealand
Myer’s newest store reveals how the grand old dame of department stores plan to tap into the suburban psyche with its first investment in a property outside its flagship stores.
The Werribee store showcases about half the brands in one of Myer’s big city stores but the range features a number of high-profile youth labels, showcased across a flexible floor space that blends the clean lines of contemporary design with the service efficiencies of the discount operators.
The new store features 80 new brands, including TOPSHOP and TOPMAN as well as MAC Cosmetics, homeware favourites KitchenAid and Dyson with just two cashier counters at either end of the shop floor. Sydney Morning Herald – Read more…

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