The Brands Canadians Love: Men Versus Women

Competition for consumers is growing with thousands of new products hitting the shelves every year to try and win shopping dollars. With more choice than ever before and integrated shopping experiences gaining favor with consumers (i.e., ordering online and picking up in-store), manufacturers and retailers can benefit from knowing who is buying and how they are spending their allotted budgets.
The differences between male and female shoppers are notable and are a great place to begin to understand consumer buying behaviour. For starters, it’s not just women that are making purchasing decisions. Men are taking an increased role in the shopping responsibilities. Nielsen – Read more…

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