Made in…NZ? Preferences for Local and Global Brands

Traditional definitions of country of origin have become blurred. Some iconic ‘local’ brands are actually manufactured abroad, while some foreign brands have built a manufacturing presence here. And some global brands have been in the market for so long consumers perceive them to be local. Whichever way, brand origin can be a valuable asset for both global and local companies.
When it comes to choosing a product, do consumers prefer global brands or local ones? Around half of New Zealanders (52{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) try to buy NZ made products as often as possible but it really depends on the category. Nielsen – Read More…

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