Woolworths loyalty program comes up short

Woolworths may have to redirect hundreds of millions of dollars into cutting shelf prices due to the the poor response to the $500 million loyalty program it launched last year.
Analysts believe an underwhelming response from customers and suppliers to Woolworths’ new rewards program may be contributing to weak same-store sales growth and market-share losses in Woolworths’ food and liquor operations.
Suppliers have been reluctant to support the Woolworths Rewards loyalty program because they do not receive the same increases in sales volumes as they would by investing in promotions, analysts said. Sydney Morning Herald – Read more…