Cooked Chook the New Front in Supermarket Price Wars

 In Aldi, Australia, Coles, Costco, NewZealand, Woolworths
In January Coles and Woolworths went to war over cooked chook. Within a week both of Australia’s dominant supermarket brands slashed the price of roast chicken from $11 to about $8.
The promotion had been months in the planning for Wesfarmers’ Coles, which had negotiated with suppliers to ensure its supermarkets had enough birds to meet the expected spike in demand for the cut-price chook.
The roast chicken promotion is now running into its fourth month and retail analysts claim chicken is the new front in the rolling grocery price wars as margins on red meat are being squeezed by big price rises. Sydney Morning Herald – Read more…

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