Woolworths’ Dan Murphy’s online grows at three times speed of bricks and mortar

 In Australia, Liquor, NewZealand, Woolworths
Sales from the online operations of the Dan Murphy’s liquor business are growing at three times the rate of the 204 bricks and mortar superstores owned by Woolworths, but general manager Campbell Stott says it is still a "long way off" overtaking the retail outlets.
Dan Murphy’s is Australia’s biggest online liquor business with an estimated 2 million customers making transactions through the site, and 1.4 million are part of a loyalty program.
It commands more than 50 per cent of the online liquor market in Australia, and is the fastest-growing part of Woolworths’ $8 billion a year liquor business which also includes the BWS chain. Sydney Morning Herald – Read more…

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