Ads on TV Drive More Action than Any Other Paid Media

More than six in 10 online Australians said they would take action as a result of an ad seen on TV, making this the most powerful paid advertising platform to drive a consumer reaction.

In a global survey conducted by Nielsen on trust and reaction across various forms of advertising, results revealed that TV advertising very much strikes a chord with Australian audiences. Well over half of all online Australians say they trust ads on TV, highlighting that the success of digital forms of advertising has not eroded trust in this traditional medium. Nielsen – Read more…

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