Woolworths plans to heat up liquor sales with Snow

 In Australia, Liquor, NewZealand, Woolworths
Woolworths is being trounced in hardware and beaten in supermarkets but its liquor business is still performing strongly, and has just struck an exclusive deal to sell the biggest beer brand in the world for the first time in Australia through its outlets.
Snow is the biggest beer brand by volume in the world and holds a commanding 23 per cent market share in its home country of China, where it is brewed by a state-backed entity called China Resources Snow Breweries, in which British beer conglomerate SABMiller holds a 49 per cent stake.

The Sydney Morning Herald – Read more…

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