C-Stores offer growth opportunity for better-for-you brands

 In Convenience, International, Petro
Convenience stores, often considered a destination for indulgent, unhealthy snacks, could offer a new growth opportunity for better-for-you brands as the channel’s core audience begins shifting slightly towards more health-conscious shoppers, according to research from the Hudson Institute and Natural Marketing Institute.
“The consumer health and wellness push towards better-for-you foods has moved further into the mainstream – impacting retailers from restaurants to grocery stores, and now increasingly, the convenience store retail sector,” Hudson Institute writes in a white paper commissioned by the National Association of Convenience Stores. Traditional snack offerings have long dominated the c-store retail channel, but "in the past five years, the importance of natural foods and beverages to c-store shoppers has nearly doubled, with 62{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} stating natural foods are important to maintaining their health,” according to the paper.
In addition, 75{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of c-store shoppers say they are eating healthier than they used to and are more likely to take any means necessary to control their own health, according to the report.

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