Navigating Store Choice Among Small-Box Retail Formats

Much like in the media realm, choice is rampant across the retail landscape. In fact, more than 18,000 new retail stores have opened in the U.S. since 2007, providing consumers with an even broader abundance of diversity and choice. And when we look at expansion drivers, we see that the overwhelming majority (88{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) of that variety has come from small-format stores: dollar, convenience and drug.
Given recent trends, Nielsen conducted a study to understand what consumers are looking for when they shop the growing small-box channel. Nielsen then used consumer responses about 68 small-box retailers to derive the Nielsen Store Equity Index (NSEI), which ranks brands for familiarity, connection and loyalty. ​Nielsen – Read more…