Why Woolworths’ loyalty scheme has come up short

At first glance, Woolworths’ new three-year alliance with Qantas looks more generous than the existing agreement, which helped the retailer attract more than 9 million loyalty card customers over the past six years.
Under the current offer, which expires at the end of December, Woolworths Everyday Rewards members can earn one Qantas frequent flyer point for every $1 they spend at Woolworths above $30 (ie 70 QFF points on a $100 spend). Sydney Morning Herald – Read more…