The most successful innovations of 2015
Nivea, Robinsons, Strongbow, Vanish and Volvic are among a select group of brands to have successfully launched products classed as ‘breakthrough innovation winners’ this year – according to Nielsen’s 2015 Breakthrough Innovation Report, which analysed 8,650 FMCG product launches – nearly 24,500 new SKUs – across Western Europe.
To be classed a breakthrough innovation winner, product launches had to meet three criteria: deliver a new proposition (not just a refinement); generate at least £10/€10 million sales in their first year of trading; and maintain at least 90{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of their sales in the second year. Only 18 product launches did. Nielsen – Read more…
To be classed a breakthrough innovation winner, product launches had to meet three criteria: deliver a new proposition (not just a refinement); generate at least £10/€10 million sales in their first year of trading; and maintain at least 90{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of their sales in the second year. Only 18 product launches did. Nielsen – Read more…
Recent Posts
