SmartLabel initiative to provide product transparency

A new SmartLabel transparency initiative created by retailers and manufacturers will enable consumers to get added information about thousands of products by scanning a QR code on packaging or accessing an online landing page with information about ingredients and other product attributes such as allergens, third-party certifications and social compliance programs.
“People want more information and are asking more questions about products they buy, use and consume, and SmartLabel puts detailed information right at their fingertips,” said Pam Bailey, president and CEO of GMA in a statement. “SmartLabel is a modern technology that will change how people shop and will help them get answers to questions they have on the products they purchase when they want that information.” Supermarket News – Read more…​