Five tricks retailers will use to make you shop this Christmas

 In Australia, NewZealand
Australian shoppers are predicted to spend nearly $47 billion this Christmas. But retailers have to work harder and harder to get shoppers to pull out their wallets.
Here are five strategies retailers will be using to get us to part with our hard earned coin.


  • Creating the shopper ritual
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  • ‘Web-rooming’ to drive instore sales
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  • The importance of food
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  • Starting it earlier every year
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  • Tap ‘n go and don’t think about it

nSydney Morning Herald – Read more…

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