Woolworths Announce New In-Store Merchandising Initiative

 In Australia, NewZealand, Woolworths

After 4 months of trials, ​Woolworths has announced it’s Engage and Empower initiatives are now available to suppliers and their field sales team.

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The Empower program allows merchandisers to gain access to store specific On-Shelf Availability (OSA) data via a dedicated web portal.

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More details available here.

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