Aldi favours shock and awe over surprise in SA invasion

 In Aldi, Australia, NewZealand
Discounter Aldi has broken one of the first principles of war – the importance of surprise over strategy – by telegraphing the launch date for its $300 million foray into the South Australian grocery market.
The food and general merchandise chain, which has carved out an 11 per cent share of the grocery market in NSW, Victoria and Queensland in 14 years, has confirmed plans to open its first stores in South Australia on February 3.
Aldi South Australia managing director Viktor Jakupecsaid the retailer had completed construction of a distribution centre at Regency Park which has capacity to supply up to 50 stores. Sydney Morning Herald – Read more…

Recent Posts

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.