Breakfast Barons and Pit Stoppers? General Mills breaks down c-store segments

 In International
Breakfast Barons, Vice Squaders, Pit Stoppers and Meals & More have been identified by General Mills Convenience & Foodservice unit as the four convenience-store consumer segments with their own attitudes, behaviors and needs.
General Mills described Breakfast Barons as those individuals who seek convenience stores to fulfill their breakfast needs. Approximately 22{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of convenience-store shoppers fit this definition, General Mills said. Breakfast Barons are more likely to look for baked goods, granola bars and coffee. Their visits are most frequent on weekday mornings, and they are more likely to be employed at high-paying jobs and frequent c-stores in urban business districts, the company said.  Food Business News – Read more…

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