Consumers very interested in ‘local,’ study indicates
The “locavore” movement has taken root, and offering local foods can be advantageous to supermarket operators, according to a report by A.T. Kearney, the Chicago-based management firm.
“Forward-thinking retailers and restaurants with a distinctive definition of local and a focus on marketing and merchandising fresh, high-quality products at the right price will see an immediate impact and capture a long-term advantage,” the study pointed out.
It said 96{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of consumers questioned defined “local” as within 100 miles, compared with 58{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} in 2014, while 65{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} said they consider products local if they were produced or grown within the same state and 57{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} if they were grown on an artisanal farm of less than 100 acres or produced nearby by a small business. Supermarket News – Read more…
“Forward-thinking retailers and restaurants with a distinctive definition of local and a focus on marketing and merchandising fresh, high-quality products at the right price will see an immediate impact and capture a long-term advantage,” the study pointed out.
It said 96{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of consumers questioned defined “local” as within 100 miles, compared with 58{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} in 2014, while 65{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} said they consider products local if they were produced or grown within the same state and 57{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} if they were grown on an artisanal farm of less than 100 acres or produced nearby by a small business. Supermarket News – Read more…
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