Woolworths’ new loyalty scheme a better deal, but unlikely to win new customers

 In Australia, NewZealand, Woolworths
Woolworths’ new loyalty scheme is a better deal for existing shoppers but is unlikely to win the struggling supermarket new customers, industry watchers say.
The supermarket announced on Sunday it would ditch its existing system, which rewards customers with Qantas frequent flyer points, with a simpler and more generous scheme that is based around discounts on groceries and alcohol.  Sydney Morning Herald – Read more…

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