Woolworths poised to launch new rewards program

 In Australia, NewZealand, Woolworths
Struggling retailer Woolworths plans to unveil a new loyalty program rewarding customers with discounts on groceries as early as Sunday, in a move that will shift the focus from its reliance on giving its customers Qantas frequent-flyer points.
It’s not clear what role, if any, Qantas will play in the new Woolworths Everyday Rewards program, which has leveraged its relationship with the airline to market the program since 2009 and now has grown to almost 8 million members. Sources said Qantas and Woolworths were still negotiating the terms of a new arrangement, which would apply to purchases after the current deal expires on December 31.  Sydney Morning Herald – Read more…

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