Australia’s Cassegrain Wines picks Japan’s bullet trains over Woolworths, Coles

 In Australia, Coles, NewZealand, Woolworths
The high-speed Japanese bullet trains have been a much better bet for Cassegrain Wines managing director John Cassegrain than Australia’s liquor giants Woolworths and Coles.
The NSW-based wine producer supplies about 700,000 small bottles of red and white wine each year to the operator of the Shinkansen bullet trains, JR Tokai, which hurtle around Japan at speeds of up to 320km/h.
Mr Cassegrain, who operates the small winery at Port Macquarie on the NSW mid-north coast, says Japan now represents about 20 per cent of his total sales and he has been supplying the bullet trains for more than two decades.
"We’ve been doing that for 20 years or so," he says.
Mr Cassegrain says business is brisk for the 187ml bottles available on the trains.  Sydney Morning Herald – Read more…

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