Sixty Per Cent Of Aussie Shoppers Buy The Same Stuff At The Same Store: Survey
According to the American Express Pattern Spending Report 60 per cent of us rarely venture beyond 10 different retail and and online shops.
Conducted in February, the survey polled 1,993 Aussie shoppers and discovered only one in 10 of us are impulse shoppers and 85 per cent of us tend to shop the same way over and over and over again.
The results are good news for retailers – both online and bricks and mortar stores – willing and able to coax shoppers to change their habits. It’s also good news for credit card companies such as American Express, as it enables them to better monitor fraud amongst its card users. Bandt – Read more…
Conducted in February, the survey polled 1,993 Aussie shoppers and discovered only one in 10 of us are impulse shoppers and 85 per cent of us tend to shop the same way over and over and over again.
The results are good news for retailers – both online and bricks and mortar stores – willing and able to coax shoppers to change their habits. It’s also good news for credit card companies such as American Express, as it enables them to better monitor fraud amongst its card users. Bandt – Read more…
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