Mobile Moves in on Grocery Shopping

 In International
More consumers are using their phones in the course of their grocery shopping.
And that phone usage is happening to research and select products, check prices and get coupons along the way, based on a new study.
Cashing in those coupons also is more likely to be via mobile, with more than half (69{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) of consumers saving coupons on mobile rather than printing them, according to NinthDecimal Mobile Audience Insight Report.
The study aimed at researching how mobile impacts the consumer’s path to purchase within the consumer packaged goods industry. It comprised a survey of 1,200 mobile users who opted in to answer questions.
The involvement of mobile is all along the way, with more than half (59{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) using their mobile device for their shopping lists.
More than half (57{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) of survey respondents were male and 43{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} female.  Media Post – Read more…

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