Adult-oriented sodas on display at Fancy Food Show

While the major carbonated beverage manufacturers invest significant sums of money to introduce their products to younger consumers, smaller companies are working to gain ground with adults by introducing unique, premium positioned products. Amid the overwhelming number of cheese, chocolate and confectionery exhibitors at this year’s Winter Fancy Food Show, a number of beverage companies stood out.
Points of differentiation promoted by many of the beverage makers focused on clean label, low calorie and natural. One such brand is GUS – Grown-up Sodas, New York, which is a business unit of Utmost Brands, Inc. The company introduced a dry blackberry flavored soda during the show.  FoodNews – Read more…