Pricing influence is waning, as sourcing and preparation are of more interest to Buyers
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This trend is apparent across all retail sectors, from supermarkets to club stores to butchers’ shops, according to a comprehensive 2014 survey published by the American Meat Institute (AMI). Other key trends include a consumer focus on nutritional value, brand preference, sustainability of farming stock and availability of information at the meat counter, according to retailers interviewed.
Some 62{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of American shoppers buy their meat at supermarkets; 23{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} buy at a multi-product hypermarket, such as Walmart; 7{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} buy at a wholesale-oriented club store such as Costco; 5{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} at a butcher’s shop; and 3{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} at organic or speciality stores. Global Meat News – Read more…