Pricing influence is waning, as sourcing and preparation are of more interest to Buyers

Price may still be king in shaping American consumer demand for meat products, but its influence is waning as buyers seek more information on sourcing and preparation, according to key industry surveys and multiple retail insiders.

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This trend is apparent across all retail sectors, from supermarkets to club stores to butchers’ shops, according to a comprehensive 2014 survey published by the American Meat Institute (AMI). Other key trends include a consumer focus on nutritional value, brand preference, sustainability of farming stock and availability of information at the meat counter, according to retailers interviewed.
Some 62{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of American shoppers buy their meat at supermarkets; 23{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} buy at a multi-product hypermarket, such as Walmart; 7{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} buy at a wholesale-oriented club store such as Costco; 5{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} at a butcher’s shop; and 3{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} at organic or speciality stores.  Global Meat News – Read more…