Psychology study finds monkeys ‘see value for money’

 In International
Monkeys are savvier than human consumers when it comes to getting value for money, research has shown.
Psychological studies have demonstrated how easy it is to fool people into thinking that price reflects quality.
In tests, human volunteers consistently prefer the taste of wine poured out of an expensively labelled bottle to exactly the same wine with a cheap label.
But scientists found they could not make a monkey out of brown capuchins in quite the same way.
The findings are reported in the online journal Frontiers in Psychology.  Sydney Morning Herald – Read more…

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