Woolworths throws Pie Face a lifeline

 In Australia, NewZealand, Woolworths
Fast-food chain Pie Face is in talks with Woolworths to sell its smiley-face pies from the freezer aisle in an attempt to boost sales and reduce production costs.
Trials have been under way in 15 Woolworths stores and Pie Face and Woolworths are expected to decide early next year whether to extend the rollout of frozen take-home pie packs.
The potential supply agreement with Woolworths is one of several strategies under consideration as the 11-year old company – which has attracted more than $35 million in funding from high-profile investors – fights to survive.  Sydney Morning Herald – Read more…

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