Dan Murphy’s plan to crush online liquor rivals

Supermarket and liquor giant Woolworths is in the final stages of a plan to crush rival online liquor retailers with a dramatic expansion of its Dan Murphy’s online business, which already has 46 per cent of the online liquor sales market in Australia.
A 34-page internal document details the plans for the aggressive expansion of Dan Murphy’s online business under a model where beer, wine and spirits producers will have products shipped to customers from their own premises by the national courier business Nexday.
Nexday is owned by Woolworths and has a large fleet of delivery vehicles operating from each capital city around Australia.  Sydney Morning Herald – Read more…