DJ’s duds to be junked: Woolworths
South Africa’s Woolworths Holdings, the new owners of department store David Jones, will strip out underperforming brands and designers from the store floor to make room for it’s own private label range but has vowed to be guided by loyal DJ customers before any brands are junked.
Chief executive Ian Moir said shoppers would notice a change at the chain store over the next nine months as more space was devoted to its Country Road and Trenery lines.
‘‘The decision will be taken purely on which are the [brands] the customers like the most and therefore perform the best, and we will give more space to better performing businesses, whether they are own-brand, private label, concession or an international designer," Mr Moir said. "But it’s the customer who will dictate who gets what space.’’
Woolworths, which last month wrapped up a $2.2 billion takeover of 176-year-old David Jones, would also begin selling from next year its own line of private label fashion that was popular in its home market of South Africa. Sydney Morning Herald – Read more…