Treasury Wine Estates keen to snare exclusive label deal with Coles, Woolworths

 In Australia, Coles, NewZealand, Woolworths
Treasury Wine Estates is looking to strike exclusive supply deals with major liquor retailers Woolworths and Coles whereby it will sell some of its lesser-known brands only in outlets controlled by one of the two firms.
The deals to quarantine some of those brands to be sold only in Woolworths or Coles stores are part of the plans by new chief executive Mike Clarke to try to generate better growth at the less profitable end of Treasury’s 83-strong wine brand portfolio.
Mr Clark declined to specify which of the more commercial brands might be included in this exclusivity strategy.
There are also plans to remove between 10 to 15 brands from the lower-end of the portfolio either through a sale, a joint-venture arrangement or simply dumping the brands altogther.  Sydney Morning Herald – Read more…

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