Woolies cancels buyers meeting with AusVeg farmers
Woolworths has cancelled a ”critically important” meeting between Australian farmers and 40 international buyers, the growers’ peak body claims, in retaliation for their public protest against being made to pay for a campaign starring Jamie Oliver.
AusVeg said on Wednesday morning – the day Fairfax Media reported Woolworths was charging farmers to cover the cost of its ”Jamie’s Garden” campaign – the supermarket declared it had cancelled a visit from Asian buyers at its Sydney distribution centre.
”I think it’s petulant behaviour, I think it’s churlish, it’s mean-spirited,” Richard Mulcahy, chief executive of AusVeg, said. ”It’s fairly obvious it’s linked to the adverse media they’re receiving about Jamie Oliver.” Sydney Morning Herald – Read more…
AusVeg said on Wednesday morning – the day Fairfax Media reported Woolworths was charging farmers to cover the cost of its ”Jamie’s Garden” campaign – the supermarket declared it had cancelled a visit from Asian buyers at its Sydney distribution centre.
”I think it’s petulant behaviour, I think it’s churlish, it’s mean-spirited,” Richard Mulcahy, chief executive of AusVeg, said. ”It’s fairly obvious it’s linked to the adverse media they’re receiving about Jamie Oliver.” Sydney Morning Herald – Read more…
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