Priceline to grow faster

 In API, Australia, NewZealand, Priceline

AustrAlIAn Pharmaceutical Industries has confirmed that it’s currently working with about 20 potential new Priceline Pharmacy franchisees, with the brand’s national network expected to “grow at a greater rate in the 2014 financial year.”

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According to the API Annual Report released on Fri, the company plans to at least maintain its current marketing spend on Priceline, and has re-signed its

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agreement with Ita Buttrose “who will further validate Priceline Pharmacy’s health credentials.” CEO Stephen Roche also confirmed plans to expand API’s private label range, with the rollout of sun and haircare products under the Models Prefer branding. The report discusses the framework for the 6th Community Pharmacy Agreement, with API saying that it has “communicated

unambiguously to government the need to engage early with wholesalers to minimise the risk of unintended negative consequences for both the wholesaling industry and consumers”. Pharmacy Daily – Read more…

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